Reversible dyeing technology for textile printing

The textile industry has a significant environmental impact and is continuously looking for new ways to reduce its emissions and thus become more sustainable. One of the most effective measures is to extend the life of a garment. Vividye's textile dyeing and decolorization technology is one of many major steps in the right direction and could eventually revolutionize the textile industry.

Vividye's technology is attracting attention because it makes it possible to dye on and off textiles without destroying the base material. For the fashion industry, this means both a better environmental choice and a different way to meet customer demand. The project meets the challenges of the textile industry by enabling circular product use and new circular business models where products retain their value and function over time.

The overall objective of the project is to have further developed and verified the technology of reversible dyeing technology for textile printing and to have developed circular business models. Among other things, the project will further develop the printing technology for applying prints to textiles and develop a decolorizing agent that preserves the function and value of the textile over a longer period of time. In addition, a life cycle and environmental analysis will be carried out.

Vividye's technology originated from research in surface chemistry at Chalmers University of Technology, where the founders, all with a common background in the university's entrepreneurship program, were connected via Chalmers Ventures with the researchers behind the technology to investigate the market.

Vividye's founders Eric Henriksson Martí, Johanna Nissén Karlsson and Gustav Larsson-Utas

Read more about parts of the project:

Vividye on the Royal Swedish Academy of Engineering Sciences' 100 list of high-potential research projects.
Vividye wins Textilia's Sustainability Award 2020
Vividye wins H&M & Elles Conscious Award 2020