We are facing a paradigm shift. Evolving from a linear to a circular economy means moving from talking about raw materials and waste to talking only about raw materials.
Reversible dyeing technology for textile printing
The textile industry has a significant environmental impact and is continuously looking for new ways to reduce its emissions and thus become more sustainable. One of the most effective measures is to extend the life of a garment. Vividye's textile dyeing and decolorization technology is one of many major steps in the right direction and could eventually revolutionize the textile industry.
Vividye's technology is attracting attention because it makes it possible to dye on and off textiles without destroying the base material. For the fashion industry, this means both a better environmental choice and a different way to meet customer demand. The project meets the challenges of the textile industry by enabling circular product use and new circular business models where products retain their value and function over time.
The overall objective of the project is to have further developed and verified the technology of reversible dyeing technology for textile printing and to have developed circular business models. Among other things, the project will further develop the printing technology for applying prints to textiles and develop a decolorizing agent that preserves the function and value of the textile over a longer period of time. In addition, a life cycle and environmental analysis will be carried out.
Vividye's technology originated from research in surface chemistry at Chalmers University of Technology, where the founders, all with a common background in the university's entrepreneurship program, were connected via Chalmers Ventures with the researchers behind the technology to investigate the market.
Vividye's founders Eric Henriksson Martí, Johanna Nissén Karlsson and Gustav Larsson-Utas
The facts
Project coordinator: Wargön Innovation
Project participants: Vividye, Wargön Innovation, Eklanda Screen AB, Textilia Tvätt & Textilservice AB, HejMar AB, Olsson & Company Göteborg AB, RISE IVF AB, Sporteriet Sverige AB.
Project duration: Sept 2021 - Aug 2023
Budget: 1 130 500 SEK
Financier: The RE:Source innovation program funded by Vinnova, the Swedish Energy Agency and Vinnova.
Project manager: Gustav Larsson-Utas, Vividye. Deputy project manager Susanne Eriksson, Wargön Innovation.
Read more about parts of the project:
Vividye on the Royal Swedish Academy of Engineering Sciences' 100 list of high-potential research projects.
Vividye wins Textilia's Sustainability Award 2020
Vividye wins H&M & Elles Conscious Award 2020
