Caroline Düberg Martinsson new innovation leader at Wargön Innovation
Caroline Düberg Martinsson strengthens the team at Wargön Innovation and takes on the position as new Innovation Manager. This is one of several new recruitments that will strengthen Wargön Innovation in 2023 and contribute to the development of Wargön Innovation as an innovation environment at the forefront.
- "We are very pleased that Caroline has joined our team. It strengthens our opportunities to develop further and create an attractive innovation environment for innovators and everyone else who wants to develop circular solutions," says Markus Danell, Executive Director at Wargön Innovation.
Caroline Düberg Martinsson has extensive experience from service companies and most recently from Elis Textilservice, a company with a circular business model that offers textiles as a service to companies and the public sector.
- Offering textiles as a service means focusing on the use phase of the product. It should last a long time and be repairable, and when it wears out, it should ideally be seen as a raw material by someone else. A large part of my work has been about finding circular solutions for discarded textiles.
It takes courage to think outside the box
Today, many of the circular solutions needed for textile materials to find a new purpose after their first use are lacking. According to Caroline, it therefore often takes courage to dare to think new and create new value chains between businesses in Sweden and Europe.
- I see businesses as important enablers of the transition to a circular and more resilient society. The transition is being driven from several directions, including the EU with new laws and requirements, but also from consumers and public organizations. It is important that Swedish companies have the opportunity to adapt and grow based on these new conditions. Here, we at Wargön Innovation can be the piece of the puzzle that is needed for a company to be able to test and develop its business idea and offer," says Caroline Düberg Martinsson.
The textile nation of Sweden
Caroline sees that Sweden has the opportunity to further strengthen its identity as a textile nation. The knowledge that exists and the development that is underway means that the textile industry can manage its transition from a linear, to a circular production where we increasingly utilize the textile that is already on the market and see the textile waste as the resource it actually is.
- Wargön Innovation has unique knowledge when it comes to valuation of used textiles and access to technical solutions for future textile valuation. Here we support innovators to gear up all the way from idea to commercialization. I look forward to being part of the development that will take place in the coming years," says Caroline.